Innovation is deeply embedded in Kingsmen’s DNA. The SJ Experience at Surbana Jurong’s new Singapore campus exemplifies Kingsmen’s ability to transform spaces into narrative-driven experiences that inspire, engage, and connect. Completed in March 2024, the gallery brings SJ’s brand purpose, “Real impact, made together”, to life, guiding visitors through a journey of collaboration, innovation, and forward-thinking solutions. From immersive entry points and interactive digital art to modular zones tailored for different audiences, the experience reflects a meticulous approach to storytelling that merges spatial design, technology, and user engagement.
This project highlights Kingsmen’s commitment to pushing the boundaries of experiential design. By combining design thinking with emerging technologies such as mixed reality (MR), and artificial intelligence (AI), Kingsmen delivers creative, immersive interactions across both physical and digital environments.
