Collaborating with Discovery Inc. and Science Centre Singapore, Kingsmen created the world’s first travelling edutainment exhibition, showcasing stories of the animal kingdom and their natural habitats. Interactive play elements traverse rainforests, underwater ocean, and icescapes to facilitate exploration and instil conservation among youths.

Tapping on its emotional storyboarding and content strategy expertise, Kingsmen incorporated iconic Nerf Blaster Zones competitions, obstacle courses and sports challenges into four thrilling adventure zones – Conquer, Challenge, Compete and Create – to stretch the dexterity and courage of players, from beginners to advanced levels. Kingsmen is partnering with Max-Matching Entertainments to bring NAX to the China market.

Bringing together favourite brands under one roof, Kingsmen Xperience’s LBE experience created an exciting array of themed areas for play, retail and F&B, each featuring immersive experiences to encourage kids and parents to free their imaginations and build strong family bonds.

For Hasbro’s first-ever multi-brand carnival in Asia, Kingsmen supersized favourite childhood toy characters from seven brands - Transformers, My Little Pony, NERF, Monopoly, Cluedo, Baby Alive and Play-Doh – bringing them ‘to life’ for fun photo opportunities, live mascot appearances, and interactive games and activities. Highlights included: Super Claw, a human version of the arcade claw machine; Play Pool, a jumbo inflatable playground and ball pit featuring My Little Pony and Monopoly’s brand elements; Play-Doh Picnic Party, a picnic-themed zone where families create ‘pretend’ foods using Play-Doh; Cluedo Tudor Mansion, an escape room game testing puzzle-solving skills; and, My Little Pony Rainbow Kingdom, where fans design their own pony figurine and even receive a My Little Pony-inspired makeover.

Reflecting on the project, Karen Ng, Executive Director of Kingsmen Exhibits, shared, “It was our first time delivering a consumer-facing event from end to end. We handled everything, from working with Hasbro’s IP teams to crafting gameplay from brand guidelines, securing the venue, managing operations, ticketing, merchandise and more. It pushed us to stretch our capabilities and build a holistic experience ecosystem.”