Across Singapore, Fuzhou, and Hong Kong, Kingsmen guided Shangri-La through rebranding, spatial design, and immersive experiences that celebrate family connections.
At Shangri-La Buds Singapore, spaces were reimagined to delight children while engaging parents, blending play, learning, and memorable family moments. In Fuzhou, the concept was adapted to local culture while maintaining the brand’s global standards. Outdoor adventures came to life with Nestopia, an imaginative playground encouraging exploration and creativity. Meanwhile, the Family Suites at Island Shangri-La Hong Kong combine thoughtful interiors with playful touches, creating environments where families can truly connect, relax, and celebrate together—an effort recognised with Silver for Best B2C Brand Experience at the Marketing Events Awards 2025.
Across every touchpoint, Kingsmen applies the same philosophy: research-driven, story-led, and human-centric. Each project embodies purposeful design in action, translating brand values into experiences that are meaningful, memorable, and enduring.
