For over three decades, Kingsmen has been a part of the World Expo journey, bringing national stories to life through design, innovation, and craft. Since 1992 in Seville, Spain, Kingsmen has helped shape pavilions that celebrate culture, progress, and identity, collaborating closely with creative partners and government agencies to transform ideas into immersive experiences for millions of visitors around the world.
Each pavilion tells a story unique to its country, yet bound by a common purpose, to inspire curiosity and connection. From early showcases that highlighted craftsmanship and national pride, to contemporary pavilions powered by digital storytelling and sustainability, Kingsmen’s presence at these global expositions reflects an ongoing evolution in design thinking and execution.
Kingsmen’s pursuit of new frontiers has taken its expertise well beyond Singapore. A key milestone came with multiple national pavilions at Expo 2010 Shanghai, and most recently, the Singapore Pavilion at Expo 2025 Osaka.
That evolution continues with the Singapore Pavilion at Expo 2025 Osaka. At Expo 2025 Osaka, Kingsmen played a key role in bringing the Singapore Pavilion to life, working in close partnership with the Singapore Tourism Board.
As the turnkey partner, Kingsmen managed the complete delivery—from architectural build and interior creative design to immersive experiences and multimedia installations—led by Kingsmen Exhibits and KR+D, with architectural design by DP Architects. Centered on the theme, the Dream Sphere invited visitors to imagine infinite possibilities and co-create a shared future with Singapore, while interactive multimedia and art installations celebrated the nation’s imagination, resilience, and innovative spirit.
