Kingsmen’s role as a trusted global partner is exemplified through its longstanding collaboration with DHL. From Asia Pacific to the Middle East, the Americas, and now Europe, each Innovation Center reflects a shared commitment to design, technology, and sustainability.
The new DHL Europe Innovation Center in Troisdorf, opened in October 2025, embodies this spirit. Built to foster collaboration, the center connects ideas, people, and possibilities, showcasing the technologies shaping tomorrow’s supply chains. Each space is designed as an open, flexible environment, encouraging creative exchange while supporting workshops, product launches, and interactive experiences.
Across DHL’s global Innovation Centers, spatial storytelling brings the brand to life. At the Asia Pacific Innovation Center, a 4D-inspired centerpiece of twelve 46-inch screens stacked across four levels engages visitors through light, motion, and interactivity. In the Americas, a suspended centerpiece marks the start of each visitor’s journey, emphasising DHL’s customer-centric approach to innovation. Modular layouts, biophilic design, and interconnected workspaces allow each floor to accommodate collaboration, focused discussions, and immersive experiences, while the Trends Lab invites exploration of next-generation logistics in an interactive environment.
Guided by DHL’s Strategy 2030, KR+D has crafted spaces that are both visually striking and purpose-driven. Sustainability and innovation are at the forefront, from eco-conscious zones to flexible, experience-driven areas like the two-storey Solution Hub and the modernised Level 2 workspace spanning 1,070 sqm. Each center balances openness with functional complexity, creating environments where ideas flourish.
This approach has earned international recognition, including Best Architecture and Best Interior Design at the Singapore Good Design (SG Mark) Awards 2022 for the DHL MEA Innovation Center, highlighting Kingsmen’s ability to translate brand vision into inspiring, globally relevant experiences.
